php - ACF Returning value of checkbox - not label

I am running the following in my functions.php file:

$query = new WP_Query(array(
    'post_type' => 'gear',
    'orderby' => 'title',
    'order' => 'ASC',
    'author' => $current_user->ID,
    'posts_per_page' => -1,
    'meta_key'          => 'brand_preselect',
    'orderby'           => 'meta_value',
    'meta_key'          => 'category_tax',
    'orderby'           => 'meta_value',
    ));
    

        foreach($query->posts as $product_id=>$macthed_product){
            $choices[$macthed_product->ID] = '<span>' . $macthed_product->brand_preselect . '</span>' . $macthed_product->post_title;
}
Copy code

This all works pretty well, but the problem is $macthed_product->brand_preselect is returning the value of the checkbox and not the Label. On this field (brand_preselect) I have it only set to return the Label though. How do I get it to return the Label and not the value?

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