why you not simply insert a single record for each subscriber?, if the fields on the databases are NOT-NULL you can insert default values instead. however, i would use json_encode() instead serialized(), this will maintain the data readble for others languages using a json parser.
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PHP (from the English Hypertext Preprocessor - hypertext preprocessor) is a scripting programming language for developing web applications. Supported by most hosting providers, it is one of the most popular tools for creating dynamic websites.
The PHP scripting language has gained wide popularity due to its processing speed, simplicity, cross-platform, functionality and distribution of source codes under its own license. https://www.php.net/
DBMS is a database management system. It is designed to change, search, add and delete information in the database. There are many DBMSs designed for similar purposes with different features. One of the most popular is MySQL.
It is a software tool designed to work with relational SQL databases. It is easy to learn even for site owners who are not professional programmers or administrators. MySQL DBMS also allows you to export and import data, which is convenient when moving large amounts of information. https://www.mysql.com/
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